The Good Trade is a digital platform and community that focuses on sustainable living, ethical fashion, and conscious consumerism. It serves as an online resource for individuals seeking to make more mindful, eco-friendly choices in their daily lives. Founded in 2013 by Amy Ann, The Good Trade curates content on topics such as ethical fashion, zero-waste living, sustainable beauty, and mental wellness. The platform includes a variety of articles, guides, and product recommendations for people who want to align their purchasing habits with their values, emphasizing brands and products that prioritize sustainability, fairness, and transparency. The Good Trade's aim is to encourage a more intentional and ethical lifestyle while also supporting small businesses and artisans. It’s a great resource for those looking to make a positive impact with their consumer choices and build a more responsible lifestyle. In short, The Good Trade advocates for mindful consumption, sustainability, and a shift towards a more conscious, eco-aware culture.

For The Good Trade, I had the opportunity to craft a branding strategy that aligns with their mission of promoting sustainability, ethical fashion, and mindful living. This included designing a clean, modern logo and visual identity that reflects their commitment to eco-consciousness and simplicity. I focused on creating a cohesive color palette, typography, and iconography that feels warm, inviting, and aligns with their ethos of transparency and responsibility. In addition, I helped refine their digital presence by designing branded social media assets, blog layouts, and email templates that maintain a consistent look and feel across all platforms. The goal was to establish a visual identity that resonates with their conscious consumer audience while amplifying their message of mindful living and sustainable choices.