Fenty Beauty is a makeup brand created by Barbadian singer and entrepreneur Rihanna. Launched in 2017, the brand quickly gained recognition for its inclusivity, offering a wide range of shades to match a diverse array of skin tones, which was somewhat of a game-changer in the beauty industry. Fenty’s foundation line, in particular, was groundbreaking, offering 40 (now expanded to 50) shades, allowing people with darker skin tones to find their perfect match, something that had been neglected by many other brands before.

In addition to foundation, Fenty Beauty offers a variety of makeup products, including highlighters, concealers, lipsticks, eyeshadows, and more. The brand is known for its bold, high-performance products that emphasize self-expression and beauty for all.

Fenty’s ethos focuses on diversity, empowerment, and challenging traditional beauty standards, making it not just a makeup brand, but a cultural movement. It’s really changed the landscape of beauty, setting a new standard for inclusivity and innovation.